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Business Fish goes all in: affect-images and the Facebook machine

8 May, 2015   | by:

stickers

In this brief piece, I’m going to address the culture of image responses in online communication, and look at how and why I think Facebook has incorporated its own system. Within the last two years Facebook has provided a new feature in its chat and thread systems: the ability to comment or post using small images called ‘stickers’. Finding a precise date on the inclusion of stickers into the Facebook social media ecology is difficult because the inclusion hasn’t been marked by much in the way of press releases or other trumpeting. Stickers subtly became a part of the everyday use of Facebook without much fanfare, neither changing extant services nor replacing existing ones. We collectively woke up one day, logged-in, maybe noted a new button in our chat windows and then perhaps thought in passing “was that smiley face there yesterday?” Perhaps we used them, perhaps we did not, but they were now here to stay. More…

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